2 Chronicles 34:23
"And she answered them, Thus saith the Lord God of Israel, Tell ye the man
that sent you to me,"
The difference between a
press release and a news story is that the company is the one that generates
the press release. A news story is generated by media looking for something
that needs reporting.
The situations that
prompted both may be the same—something has happened to a company or within a
company. Hopefully it’s something good, but too often it is something not so
good.
A press release allows the
company to control how the information is presented. When a company can issue
the press release before news media gets ahold of a story, they can make sure
the reader's first impression is as positive as possible.
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