1 Corinthians 9:20
"And unto the Jews I became as a Jew, that I might gain the Jews; to them
that are under the law, as under the law, that I might gain them that are under
the law;"
The target market is the
readership we are writing for. We can take an idea and slant it for several
audiences as different as children and winery growers and expand our potential
for selling a manuscript.
Guidelines help us slant
an idea for the editor’s readers. Studying the publication is another step—we
can get a feel for what kinds of articles and what kind of tone the target
market is looking for.
It’s even necessary to research the target markets for book projects. Different publishers appeal to different sections of readers and those will be the kinds of projects they will say yes to.
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