Wednesday, November 27, 2013

Target Market

Read 1 Corinthians 7-9

1 Corinthians 9:20 "And unto the Jews I became as a Jew, that I might gain the Jews; to them that are under the law, as under the law, that I might gain them that are under the law;"

The target market is the readership we are writing for. We can take an idea and slant it for several audiences as different as children and winery growers and expand our potential for selling a manuscript.

Guidelines help us slant an idea for the editor’s readers. Studying the publication is another step—we can get a feel for what kinds of articles and what kind of tone the target market is looking for.

It’s even necessary to research the target markets for book projects. Different publishers appeal to different sections of readers and those will be the kinds of projects they will say yes to.

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