Proverbs 11:24 "There
is that scattereth, and yet increaseth; and there is that withholdeth more than
is meet, but it tendeth to poverty."
Whether we are trying to
market a book or an article, editors overwhelmingly request a query letter. The
query letter tells the editor about the idea and introduces the writer to her.
We want to intrigue the
editor so she will be as fascinated with the idea as we are. It’s tempting to hold
back, hoping the editor’s curiosity will get the better of her.
But the biggest job of the
query letter is to sell the idea. That means we need to give the editor all the
information we can fit into one page so he knows how well we will be able to
pull off the article or book we are proposing.
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